Your Funnel Is Bleeding Revenue at This One Step

Hello Fellow Ronins,

Let’s get straight to it.

Your funnel is not broken because of low traffic.

It is broken because you are treating all traffic the same.

That mistake quietly bleeds revenue every single month.

• More leads do not mean more sales.
• Warm traffic and cold traffic are not the same.
• Alignment beats volume every time.

Most founders obsess over clicks, impressions, and lead volume.

Very few stop to ask where their best customers actually come from.

I recently worked with a company spending $15,000 a month on Facebook ads.

Clicks were strong. Leads looked decent. Sales were almost nonexistent.

When we reviewed the data, the issue became obvious.

Organic referrals converted at 12 percent.

Cold Facebook traffic converted at 0.8 percent.

Same funnel. Same message. Same offer.

A personal referral does not need to be convinced the same way a stranger does.

But most funnels ignore this reality.

This is funnel misalignment.

You do not have a traffic problem.

You have a message and pathway problem.

After 20 years managing nine figure ad budgets across SaaS, FinTech, eCommerce, and BioTech, this is the most common revenue leak I see.

Ronin Rule: Treat traffic by temperature. Respect the journey before asking for the sale.

1. Pull your analytics today.
2. Identify your top three traffic sources.
3. Calculate actual revenue from each, not leads.
4. Then ask one question.
5. Am I sending different traffic types through the same funnel?

A sharp funnel adapts.

A dull funnel treats everyone the same.

⚔️ Want help fixing funnel leaks before scaling traffic?

Inside The Revenue Ronin community, founders learn how to align traffic, messaging, and offers to drive real revenue.

I am opening 10 complimentary funnel assessments for community members this week.

I normally charge $2,000+ for this level of analysis.

Stay disciplined. Stay data-driven. Get results.

🥷 Justin “Results” French

The Revenue Ronin

Fractional CMO | Community Builder | Sales and Marketing Mastery